Solid Ground: Avida Land’s Horizontal Developments Fuel Residential Growth Outside Metro Manila

In a residential market marked by shifting preferences, Avida Land, the mid income brand of Ayala Land, is seeing robust momentum in house-and-lot communities located in key provincial growth centers.

From Laguna and Cavite to Pampanga and Bulacan, Avida Land’s house-and-lot developments are showing consistent strength in sales performance, proof that buyer sentiment continues to lean toward suburban, landed properties that offer more room to grow and live. These projects are set within Ayala Land Estates—large-scale, master planned, and mixed-use communities that offer the advantage of location, infrastructure, and long-term value.

Proven Track Record in the Field

Avida’s past project launches show consistent, above-market performance.

• Parklane Settings Vermosa, launched in 2022, sold 46% of its available inventory in just three months, and is now 92% sold.
• Verra Settings Vermosa reached 65% take-up within 11 months and is now 96% sold. • Crescela Nuvali, launched in December 2024, recorded a 38% take-up rate in just five months, averaging 23 units sold per month—a strong showing amid rising land values in the Nuvali area. Nuvali, Ayala Land’s flagship estate in Laguna, now hosts 11 Avida developments—10 of which are horizontal—supporting the estate’s continued population growth and reinforcing its appeal as a residential address of choice in South Luzon.

In the first four months of 2025 alone, Avida’s horizontal developments within Ayala Land Estates—such as Crescela and Southdale Settings in Nuvali, Parklane Settings in Vermosa, and Aldea Grove Estates in Angeles, Pampanga—showed strong take-up, reflecting sustained demand in key provincial growth corridors where infrastructure, convenience, and quality planning intersect.

“There is sustained demand for homes that offer space, flexibility, and a stronger sense of community— especially in areas where accessibility and infrastructure are rapidly improving,” said Aris Gonzales, Avida Land Project and Strategic Management Group Head. “Our focus has always been on building homes that meet the evolving needs of Filipino families, and the market’s response affirms that we are on the right track.”

Demand Shifts Toward Space, Livability, and Long-Term Value

The steady rise in horizontal sales aligns with broader post-pandemic trends, where homebuyers— especially from the middle-income segment—are prioritizing lifestyle quality and long-term investment potential. Recent studies show that buyers of landed properties rank expandable space, exclusivity, and proximity to essential services and transport links as top decision drivers.

These preferences are especially visible in Ayala Land Estates, where Avida communities benefit from fully integrated environments that blend residential, commercial, institutional, and recreational components—all contributing to enhanced livability and property appreciation.