Revolutionising digital entertainment in the Philippines

Putting the GAME in eGaming: DigiPlus utilises cutting-edge technologies and a deep bench of experts from different spaces within the gaming industry.

Bingo holds a significant place in Filipino culture, serving as a communal activity that brings people together from various backgrounds, providing an avenue for enjoyment, relaxation, and the establishment of meaningful connections during each game.

However, the onset of the pandemic ushered in unprecedented times, leading to a transformation in the gaming industry due to quarantine restrictions prohibiting social gatherings. The global crisis accelerated digital adoption, especially among the digitally savvy youth, coupled with a widespread use of the Internet and smartphones in recent years.

In response to these changes, DigiPlus Interactive, a gaming and leisure company, faced both challenges and opportunities in spearheading the digitalization of the Philippine gaming landscape while ensuring pleasurable experiences for its player base across diverse channels.

In January 2022, DigiPlus Interactive introduced BingoPlus, marking the inauguration of the first digital platform catering to bingo enthusiasts in the Philippines. This innovative platform allows players to engage in live online bingo games, offering the convenience of playing at their preferred time and place. BingoPlus harnesses the company's in-depth understanding of its customer base, integrating innovation and technology to introduce new formats of entertainment products to a broader audience in the Philippines.

BingoPlus’ brick-and-mortar or traditional bingo operations also complemented the foray into the digital space. DigiPlus Interactive currently operates at least 200 bingo halls in different parts of the Philippines, which continue to be popular amongst Filipinos.

The strong performance of BingoPlus propelled the robust growth of DigiPlus. In 2022, DigiPlus posted a turnaround in its financial performance, with a net income of ₱686.9m coming from a net loss of ₱894.6m in the previous year. Furthermore, in the first nine months of 2023, DigiPlus registered a net income of ₱2.1b, more than a tenfold growth from 2022.

As the first and only government-licensed digital bingo platform in the country, BingoPlus is reshaping the country’s gaming industry. Continuing to dominate the digital gaming space, BingoPlus has opened up new opportunities, triggering a proliferation of online gaming platforms in the Philippines. This healthy competition fosters innovation and creativity that fundamentally benefits the customers.

The platform has also since become a community and entertainment platform, a source of revenue for the Philippine government, and a contributor to various social and educational non-profit programmes.

“The success of BingoPlus has paved the way for [DigiPlus] to undertake a strategic transformation to position itself as a digital entertainment platform,” the company said. It added its plans of launching new and innovative game offerings to cater to broader demographics and lifestyle preferences.

The platform’s continued investment in research and development, as well as its efforts in revolutionising the digital gaming experience, has been lauded by the inaugural Asian Management Excellence Awards, with the company bringing home the Philippines Innovator of the Year - Media & Entertainment category win.

The coveted awards programme celebrates the finest business leaders, innovators, and companies in Asia, and commends exceptional achievements in the various aspects of operations, including employee engagement programmes, diversity and inclusion projects, and health and wellness initiatives.