“GALING DITO” IS BACK! DITO celebrates diverse talents and culture with the new “Galing DITO” campaign

Ihanda Ang Iyong Galíng! Galing DITO returns this year featuring more Filipino talents from all over the nation, with additional online promos and exciting prizes!

DITO Telecommunity, committed to fostering stronger telecommunities and inspiring Filipinos to fully embrace their passions, is once again celebrating emerging local talents and diversity through its second Gáling DITO campaign.

Launched initially in 2022, the award-winning Gáling DITO campaign makes a return this year with the aim of further uplifting and acknowledging Filipino excellence. The focus is on bringing together emerging talents from diverse cultural backgrounds, showcasing their "Gáling" in a wide array of passions and artistic craftsmanship.

Beyond delivering value-packed products and services to the country, DITO Telecommunity reaffirms its dedication to promoting Filipino excellence by highlighting the incredible talent spread throughout the Philippines. Galing DITO serves as an effective platform for up-and-coming local artists and creators to display their talents. The campaign also aims to instill a sense of pride in one's country and confidence in asserting that whenever Filipino excellence is on display worldwide, "yun ay GALING dito" (it came from here, the Philippines).

The success of the 2022 Gáling DITO campaign is evident through its recognition with the prestigious Gold Anvil Award in the specialized Public Relations (PR) Program – Advocacy Campaign category in 2023. It also secured five major distinctions at the 2022 Marketing Excellence Awards and received the Award in Excellence in Marketing, Advertising, and Brand Communication at the 20th Philippine Quill Awards.

Building on this success, DITO Telecommunity is set to make an even greater impact in 2024, promising engaging campaigns alongside their top-quality services and offers for consumers.

Ms. Evelyn Jimenez, Chief Commerical Officer of DITO Telecommunity said, “DITO Telecommunity goes beyond just being a typical telco which provides connectivity products and services; our company also proudly embodies a commitment to nation-building. By fostering a platform that shines a spotlight on Filipino talent and excellence, along with celebrating our rich cultural diversity, DITO positions itself as not just a telco, but a catalyst for societal enrichment and unity.”

Ihanda ang Iyong Galing!

By bringing together talents from across the Philippine islands, Galing DITO 2024 creates a vibrant picture of excellence in every Filipino, celebrating the richness that diversity brings to the Filipino culture and identity. When unique talents are combined, it's becoming more than just a plain collaboration – it becomes a formidable movement to drive Filipino pride. Each Filipino’s brilliance contributes to their personal legacy, but collectively, they shape a grand narrative that positively influences the nation.

DITO is set to launch Galing DITO 2024 with its official music video. Headlining with the love and appreciation for Filipino talent, the song and music video will be performed by none other than the Pinoy Pop boy group, Alamat! A uniquely multiethnic and multilingual group, Alamat is known for its music and for its distinctive artistry that incorporates the diverse backgrounds of its members hailing from Luzon, Visayas, and Mindanao. Their songs are usually sung in the members’ native languages of Tagalog, Ilocano, Kapampangan, Cebuano, Hiligaynon, Bikolano, and Waray-Waray. Truly, the group captures the essence of inclusivity and the spirit of Galing DITO, with the passion that goes into supporting Filipino excellence from our regions.

Galíng Kahit Saan Man Gáling

DITO is also supporting 19 other talented Filipinos representing ‘Galíng’ in a diversity of pursuits and crafts. These talents proudly hail from all over the Philippines. The noteworthy list of talented Filipinos includes:

1. Grace Palicas, Tattoo artist Gáling Kalinga, Galíng ng Cordillera 
2. Nhoda Muñoz, Miniature Artist Gáling Pampanga, Galíng ng Central Luzon 
3. Cid Cempron, Blacksmith Gáling Bohol, Galíng ng Central Visayas 
4. Joneil Severino, Leaf Artist Gáling Samar, Galíng ng Eastern Visayas 
5. Nurainie Ampatuan, Designer Gáling Sultan Kudarat, Galíng ng Bangsamoro 
6. Bea Vega, Surfer Gáling Siargao, Galíng ng Caraga 

These six talents will also be joined by more artists from across the Philippines, representing that Filipino talents shine even brighter when the excellence of diverse regional cultures comes together.

PaGALINGan DITO! 

Stay tuned for more because DITOzens will have the opportunity to win prizes while showcasing their talents and passions through the PAGALINGAN DITO promo! For more information and updates, check out @DITOphofficial on Facebook and Instagram or visit https://dito.ph/.