Lazada Philippines achieves record-breaking 11.11 performance with almost 300 percent sales uplift

The country’s biggest and brightest celebrities and content creators kicked-off the campaign at the LazAffiliates Thanksgiving

Lazada Philippines, the foremost e-Commerce platform in the country, celebrated its flagship 11.11 shopping festival with an outstanding performance, catering to millions of users and attaining an impressive nearly 300 percent increase in sales compared to a regular day during the three-day campaign. Over 140,000 brands and sellers took part in this year's 11.11 sale, becoming part of Lazada's expanding ecosystem to offer Filipinos an enhanced online shopping experience, particularly during the gift-giving and holiday season.

Painting the town blue, Lazada also ushered in 11.11 by bringing together some of the country’s biggest and brightest celebrities and content creators at the “LazAffiliates Thanksgiving: Here and After” event last November 9. Kryz Uy, Toni Sia and Rei Germar are among thousands of LazAffiliates who are critical partners in Lazada’s business and in the success of its double-digit campaigns. The Thanksgiving event was a night to remember, filled with fun and excitement, as the year’s top-performing affiliates were awarded across various segments and categories.

To show gratitude to the LazAffiliates community and loyal Lazada shoppers, Carlos Barrera, CEO of Lazada Philippines shared, “11.11 is Lazada’s trademark, we own this Alibaba concept. We wouldn’t be here without you, and we are deeply committed to supporting our local creative economy – empowering all our Filipino creators and brands to grow, earn and become the best versions of themselves.”

Throughout the awards program, hosted by Sam YG and Debbie Then, the stage came alive with breathtaking dance performances by the PHD Dancers, electrifying acts by renowned drag queen, Marina Summers, and captivating music by the Ang Huling El Bimbo male cast: Anthony Rosaldo, Topper Fabregas, and Paw Castillo.

Mishie de la Cruz, Head of Affiliates at Lazada, shared, “The LazAffiliates are at the heart of our community. This program is a great opportunity for all of you to earn creative income and we’re growing our program to support you every step of the way. With LazAffiliates: More content, more kita, more life.”

LazAffiliates were awarded for top, consistent performance across various segments, including Kryz Uy (Key Opinion Leader), John Elevado (Content Creator & Social Media), Aubrey Barte (Mobile Individual) and Shopback (Business Affiliate). As special awards for the evening, Lazada awarded Aika Legaspi for LazBeauty Glam of the Night and Chinee Calosa for the Lazada Fashion Look of the Night.

The LazAffiliates Thanksgiving and Awards Night was a heartfelt expression of Lazada's commitment to celebrating and inspiring local talent and communities, with the hope of spreading more hope and happiness through the program.

Actresses Kyline Alcantara and Bianca Umali are among the newest LazAffiliates members, encouraging their peers to sign up. Kyline says, “I really encourage everyone to be a LazAffiliates member because it's another way of earning money, especially for our Gen Z na nag-aaral pa.” Bianca agrees, saying, “It's so fun to be part of a community where everyone can share their Lazada finds and tipid hacks!”

Get the most out of your online shopping experience by signing up as a LazAffiliates member, and enjoy More content, more kita, more life! For more information and updates, follow @lazaffiliatesph on Facebook and Instagram.

FULL LIST OF WINNERS

Top in Beauty Category

Key Opinion Leader: Toni Sia

Content Creator & Social Media: JD Callanta

Mobile Individual: Darlen Absalud

Top in Fashion Category

Key Opinion Leader: Rei Germar

Content Creator & Social Media: Richard Mendoza

Mobile Individual: Saara Carteciano

Top in Mother and Baby Category

Key Opinion Leader: Connh Cruz

Content Creator & Social Media: Candy Mendoza

Mobile Individual: Abril Rodriguez

Top Seller Affiliates

Top in Beauty Cluster: BLK Cosmetics

Top in Fashion Cluster: INSPI

Top in Electronics Cluster: DITO Telecommunity

Top in FMCG Cluster: Kleenfant

Top in General Merchandise Cluster: Famco

Top Affiliates

Key Opinion Leader: Kryz Uy

Content Creator & Social Media: John Elevado

Mobile Individual: Aubrey Barte

Business Affiliate: Shopback