Fresh, fun, festive: Mega Sardines holds ‘Fresh-Saya’ festival in celebration of National Sardines Month

Last November 24, Mega Sardines, the leading canned sardines brand in the Philippines, hosted FRESH-SAYA at Market! Market! in Taguig City. This lively event marked the culmination of the brand's month-long celebration of National Sardines Month, captivating sardine enthusiasts of all ages with its fresh, fun, and festive atmosphere.

The festivities not only celebrated the joy of sardines but also underscored Mega's unwavering commitment to delivering the freshest and highest-quality sardines to Filipino consumers. Headlining the event was Mega Sardines brand ambassador, Judy Ann Santos-Agoncillo, who skillfully prepared delectable dishes featuring Mega Sardines.

For those reveling in National Sardines Day, the day unfolded with a plethora of engaging activities. Attendees had the unique opportunity to partake in an immersive and gamified sardine-catching-to-canning journey with Mega, gaining valuable insights into the meticulous process that ensures the freshness and unmatched quality of Mega Sardines products.

At the interactive Mega Sardines catching-to-canning process booths, participants experienced the journey from sea to shelf. These engaging booths showcased the sourcing, preparation, and delivery of Mega Sardines, emphasizing the brand's dedication to delivering sardines that are both fresh and flavorful. From catching to quality checking, canning, and labeling, attendees were immersed in every step of the brand's meticulous process.

Adding to the festivities was the Mega Sardines TikTok booth, featuring a life-size Mega Sardines can that provided a platform for creating fun and quirky videos, generating memorable and shareable moments. The event further heightened the excitement with thrilling games, enticing raffle prizes, and a sampling and selling booth featuring dishes prepared with Mega Sardines, ensuring an overall remarkable and enjoyable festival experience.

"FRESH-SAYA is not just a celebration; it's an affirmation of Mega Sardines' commitment to delivering freshness in every can. It is honoring the humble can of sardines which is a staple food to many Filipinos, thanks to it being an affordable source of nutrition. As we celebrate National Sardines Day for the fifth year in a row, we hope that all the efforts we have prepared will let our valued customers experience Mega Sardines’ freshness journey and appreciate our brand promise of freshness in every can,” said Marvin Tiu Lim, Chief Growth and Development Officer, Mega Prime Foods Inc.Celebrate National Sardines Day by enjoying fresh cans of Mega Sardines with your loved ones! To know more about the brand, check out Mega Sardines’ official Facebook page or the official website of Mega Prime Foods Inc.