A Daring Julia Barretto Is Tanduay’s New Calendar Girl

Julia Barretto has been selected as the Tanduay Calendar Girl for the year 2024.

“Tanduay will be celebrating its 170th anniversary in 2024 and we wanted a strong, confident, and hardworking personality to represent the brand. Like Tanduay, Julia has weathered many challenges in her career and has emerged happy and successful,” the brand said in a statement.

The World’s Number 1 rum added that Barretto has a fire in her soul and is not afraid to show the world her truest self.

“In representing Tanduay, she shows the world that the brand champions courage and empowerment,” Tanduay said.

The unveiling of the 2024 Tanduay Calendar Girl took place at Elements in ETON Centris, presented to members of the media. Tanduay revealed that their creative team collaborated with the actress's style team for the upcoming calendar, enlisting the services of renowned editorial and commercial photographer BJ Pascual for the photo shoot.

Julia Barretto, a highly popular and talented actress in her generation, has been part of the industry since childhood, featuring in numerous top-rated television shows and movies throughout her extensive career.

Recognized as a style icon, Barretto boasts a massive following on social media, with 11.4 million followers on Instagram as of the latest count.

In her role as the 2024 Tanduay Calendar Girl, Barretto is slated to make appearances in the brand's promotional events and materials throughout the coming year.

“2024 is a big year for Tanduay as it celebrates its 170th anniversary. We have lined up activities that will showcase the brand’s evolution, how it captured the hearts of Filipinos, and how it is now also gaining the attention of rum aficionados in the biggest cities in the world. Julia is going to be a part of these major events,” Tanduay said.