Lazada announces their new platform channel “Choice” where you can score any 3 items from 99 pesos, with Sarah Geronimo as the newest ambassador

Lazada, the Philippines' foremost e-commerce platform, recently introduced its latest feature known as "Choice." With Choice, you have the opportunity to select three items for as little as Php 99, and enjoy 100% free shipping. The launch event took place on October 12 at Studio 300 in Makati City, showcasing Lazada's commitment to providing cost-effective shopping solutions to the Filipino customer base in a vibrant and innovative manner.

At this event, attendees and their two friends were grouped into sets of three, and everyone was invited to participate in an entertaining afternoon inspired by a retro varsity prep theme, complete with exciting activities and entertainment. Participants also had the chance to win fabulous prizes through a gamified approach designed to educate them about how Choice operates. To win prizes, attendees needed to achieve a score of three through various rounds of activities, including bowling, dice rolling, and billiards!

@crazzyreg @lazadaph has just unveiled CHOICE, its latest offering allowing you to purchase any three items for the incredibly low price of only Php 99! #ChoiceOnLazada #YourSulitTipidChoice #LazadaPH ♬ Calm background music with acoustic guitar and saxophone(1288148) - ame

“First of all, the fact that anything is worth Php 99 pesos is already a miracle, pero ngayon 3 items from only Php 99, mas sobrang sulit! I love that I can buy anything, and when I say anything, I just need to think of an item and type it, lalabas na siya in many different choices!” Aryn said.

There were lots of surprises during the afternoon–the first was a video greeting from the one and only pop icon and Choice Ambassador Sarah Geronimo which stirred so much excitement in the room! The next was a surprise performance from the singer’s impersonator, Bench Hipolito, who wowed the crowd with signature Sarah Geronimo moves on stage.

Now that the holiday season is just around the corner, Sarah shared who she’s excited to gift, “Siyempre ‘yong asawa ko, diba? Siya ang first Choice ko. Pangalawa, ‘yong aking mga friends and loved ones, family ko. Siyempre kasama na ‘yan lahat. Masarap sa feeling ‘yong napaparamdam mo sa mga mahal mo sa buhay, sa friends mo, sa family mo na they are important. Mabibigyan mo sila ng regalo kahit hindi mahal pero very useful para sakanila.”

Choice is set to revolutionize the shopping experience, not only making it affordable but also a lot of fun. Stay tuned for more exciting deals and offers on the Lazada App, and make Choice your Sulit Tipid option.