Tanduay Introduces New Flavored Mixes for Those Seeking Lighter Alcohol Alternatives

Celebrating its 170th year, Tanduay plans to broaden its range of low-alcohol offerings in the local market by introducing the Tanduay Flavored Mixes.

“There is room for growth in the low-alcohol and ready-to-drink (RTD) segments in the country. Some consumers want something smooth and light, and there are also those who want to moderate their alcohol intake. With the Tanduay Flavored Mixes, we are offering them these new RTDs that are made with the same quality as our other popular rums ,” said Janno Gironella, Tanduay Research & Development Head.

The Tanduay Flavored Mixes boast a 15% alcohol by volume (ABV), representing the alcohol percentage in the beverage. These mixes offer two cocktail choices—Daiquiri and Dark & Stormy—and are packaged in 700 ml bottles.

Leading the Way in Product Innovation

“While there are other RTD products available in the market right now, Tanduay is the only brand that offers these options. Our new products contain the same quality and experience that our brand has been known for in decades,” said Leonard Gem Boy, Tanduay Brand Manager.

The Tanduay Flavored Mixes Daiquiri presents a revitalizing blend of rum infused with the essence of lemonade, sweet cherries, and candied almonds. Its transparent, colorless appearance complements its taste profile, offering a delightful fusion of zesty lemonade, succulent cherries, and hints of almond cake sweetness.

According to Gironella, Tanduay used natural citrus flavors as its blending materials.

For Tanduay Flavored Mixes Dark & Stormy, Tanduay used all-natural flavors. It is a classy cocktail mix of rum and flavors of citrus fruits with hints of fresh cucumber and ginger spice. Also clear and colorless in appearance, its taste is a sweet blend of rum and sour lemon, with notes of fresh cucumber and a hint of ginger spice.

“The Tanduay Flavored Mixes are now available in select bars, groceries, and supermarkets and through our e-commerce platform, www.shots.ph. Plans are already underway to make it available to more stores nationwide,” Boy said.

Established in 1854, Tanduay stands as one of the Philippines’ most distinguished spirits. Recognized as the world’s top-selling rum by Drinks International Magazine for six successive years, it has garnered numerous accolades. Additionally, it has been honored with the Brand of the Year Award at the prestigious World Branding Awards in London for eight consecutive years.