Dermorepubliq Revealed as Mysterious 'D' Behind Viral Billboard that raked 30 million views online

Dermorepubliq, the leading skincare brand of TikTok Shop Philippines, has emerged as the creative force behind the widely-discussed billboard along C5 Southbound in Libis, Quezon City. This billboard, capturing the attention of approximately 30 million social media users, features a poignant message urging the restoration of relationships.

The billboard, featuring the message "Wag na tayo mag-break, please" (Let's not break up, please) and signed with the initial "D," initially sparked speculation among netizens. Celebrity actors like Daniel Padilla and Dominic Roque were swiftly linked to the campaign, given their recent public breakups, fueling further speculation about the identity of "D."

The initial video that gained widespread attention was shared by social media influencer Gifer Fernandez, amassing nearly 20 million views and generating thousands of reactions, comments, and shares solely on Facebook.

Dermorepubliq's recent disclosure provides insight into the inventive strategy behind this heartfelt plea. This message was intricately woven into the launch campaign for Dermorepubliq's newest skincare breakthrough, the 5% Niacinamide + Hyaluronic Acid serum. This innovative product enriches the local skincare brand's carefully curated collection of 28 offerings.

The newly replaced billboard, situated in the same location, now bears the message, “Sabi ni D, breakout no more sa tulong ni Dermorepubliq with regular use of 5% Niacinamide." (D says, no more breakout with the help of Dermorepubliq with regular use of 5% Niacinamide.)

This breakthrough serum aims to innovate skincare routines by addressing common concerns such as breakouts, blemishes, pore refinement, hydration, and oil regulation. Positioned as an essential addition to any skincare regimen, the serum offers gentle yet effective solutions for individuals seeking radiant and flawless skin.

Keith Sta. Barbara, President and Founder of Dermorepubliq, said, "The unveiling of Dermorepubliq as the force behind the viral billboard narrative underscores our commitment to creativity and innovation in the skincare industry." He emphasized the brand's dedication to providing science-based products that cater to the diverse needs of consumers.

Sta. Barbara added, "Our mission at Dermorepubliq is to empower individuals to feel confident and comfortable in their own skin. We believe that skincare should be accessible to all and that our products offer effective solutions for a wide range of skin concerns."

As speculation continues to swirl, Dermorepubliq invites the public to uncover the story behind the billboard's emotive plea and explore its range of innovative skincare products.