Ginto Capitalizes on Gin Market’s Growth

The burgeoning gin market within the country represents a promising avenue for new entrants, exemplified by Ginto, the pioneering locally produced barrel-aged gin in the Philippines. This emerging trend underscores the potential for innovative and uniquely crafted spirits to captivate consumers and carve out a niche in the industry.

“Consumers are always on the lookout for unique tastes and new experiences, and Ginto offers both of them. It is made using quality ingredients and is aged in oak barrels for six months, producing its distinct golden sunset color and complex mix of sweet and spicy flavors with hints of fresh botanicals,” said Jon Edzel Ty, Digital Brand Manager, Tanduay Distillers Inc., the makers of Ginto.

Consumer Engagement and Product Innovation

The brand is focused on enhancing its visibility through marketing and participating in spirits events. Most recently, it joined the Manila Gin Festival 2024. Held at Bonifacio Global City High Street Amphitheater in Taguig, the event was a “celebration of the creativity, diversity, and spirit of craft gin culture.”

Ginto joined various distilleries in showcasing their products during the two-day festival. It set up a booth where attendees were given free samples of its barrel-aged gin. It also gave away various Ginto and Tanduay merchandise as prizes.

“The Gin Festival gave us an opportunity to connect with gin lovers and show them how Ginto is different from other gin products,” Ty said.

Ginto is a blend of neutral spirit and natural flavors of juniper, coriander, and orange oils. It has a slight sweet taste with hints of citrus, juniper berry, and woody notes. Its body is mellow, smooth, and dry and it has a smoothly cascading finish with hints of pepper, juniper, and grapefruit. Juniper, orange peel, and coriander are the top notes of its aroma. Available in 600 ml, it has a 36% alcohol/volume.

“Ginto is a testament to our dedication of observing the highest standards at all times,” Ty said.

He elaborated by stating that the creation of Ginto was guided by the aim of making it accessible to a broad demographic of consumers. The goal was to offer an affordable alternative that doesn't skimp on flavor or quality. This approach ensures that Ginto appeals to a wide range of individuals, regardless of their budget constraints, while still delivering a rich and high-quality gin experience.